Eurogrip Tyres, a leading Indian 2 & 3-wheeler tyre brand, has unveiled its latest brand campaign, “Enjoy Every Turn,” featuring MS Dhoni. The campaign draws inspiration from the belief that every turn in life presents new possibilities, encouraging riders to embrace them with confidence.
The brand film explores the intriguing question, “What’s Next for Dhoni?” and follows the cricketing legend on a scenic journey, enjoying the twists and turns of both the road and life.
P Madhavan, EVP of Sales and Marketing at TVS Srichakra Ltd, expressed excitement about the collaboration, emphasizing how the campaign resonates with Dhoni’s personality and Eurogrip’s commitment to enhancing every ride with superior tyre technology.
Dhoni, a passionate rider, shared his enjoyment of the campaign shoot and praised Eurogrip’s high-performance tyres. Chief Creative Officer of Tilt Brand Solutions, Adarsh Atal, added that the concept reflects the thrill of unpredictability, both on the road and in life.
Set to launch on March 19, 2025, the campaign will be showcased across television, digital, and social media platforms, supported by on-ground activations, further solidifying Eurogrip’s appeal to millennial and Gen Z riders.